February
1, 2008 | Edition 2
17
Hot (and Getting Hotter) Trends in Recruiting and Talent
Management
by Dr. John Sullivan, Professor
of Management, San Francisco State University
1:
An increased emphasis on assessment
After
sourcing, assessment is the highest impact area in traditional
recruiting. If, for example, you recruited Tiger Woods
but rejected him because "he wore that silly Nike
cap throughout the interview," you will certainly
not end up with a large number of high quality hires. Some
of the hot areas you can expect in assessment include online
technical skill assessments, the increased use of simulations
(online and during interviews), improving the screening
of diversity candidates, and better metrics to identify
and validate the most effective screening tools and approaches.
2:
Internet networking emerges
Although
still in its infancy, expect firms and vendors to continue
to explore whether Internet "social" networks
can become an effective sourcing tool. I'm pessimistic
myself, but this is a new area worth following. Internet
blogs are another area with unproven potential.
3:
The emergence of workforce planning
As
the business environment and the world economy continue
to change at a rapid rate (in particular, expect impacts
from trade deficits, the strength of the dollar, government
deficits, and increased free trade), recruiting and talent
management managers will be forced to shift their focus
to the future. That means an increased emphasis on forecasting,
and workforce planning that is integrated into every aspect
of recruiting and retention.
4:
A focus on internal redeployment
Perhaps
the most ignored area of recruiting and talent management
is the internal movement of employees to the "right
job at the right time." Companies like Motorola and
Microsoft have already done pioneer work in this area,
but other firms will soon realize that recruiting can play
a key role in moving key talent more rapidly within the
organization. The proactive movement of employees to the "right
job at the right time" increases retention, development,
and employee productivity.
NOTE:
Look for more in the "17 Hot Trends" series in
the next issue of Ken Clark Speaks.
For
past issues of Ken Clark Speaks visit www.kenclark.com.
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